The starfish was chosen to be featured in Hidden Starfish's logo because of the symbolic meaning to our founder. Starfish are remarkable creatures. If a starfish loses an arm, the arm will regenerate. In some species of starfish, the lost arm will even grow a second starfish. Starfish are a phenomenal natural representation of resilience: the capacity to recover quickly from difficulties; toughness. Resilience will allow a person to excel in every aspect of life. Although perfection is often aimed for, true perfection is impossible. Failure is a part of life. The most successful people are the people who have failed countless times and refused to stop trying. Resilience paves the pathway to success.